How To Increase My Adsense CPC

you are a blogger and Adsense is your prime source of revenue, you can’t afford to ignore the importance of Adsense optimization. When we talk about Adsense optimization, there are many things but the main target is to get high eCPM and get more Cost per click. Else, despite of good Adsense CTR, you might not be making good money. This is something very common about non-English blog. If you fall in the category of those adsense publishers, who are getting huge traffic but Adsense earning is still low, it’s time to understand points which are mentioned below and this will surely helps to increase Adsense CPC and overall revenue.

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Increase Adsense CPC

What is Adsense CPC:

How To Increase My Adsense CPC

Lets start with answering basic question first and then we will move to some working tips to increase adsense CPC. CPC stands for Cost per click, in short money which you make/click is what CPC. Now, you might have noticed Adsense publisher talking more about CTR and less about CPC. If you are really serious about your Adsense revenue, you should work more on CPC than CTR. Getting thousands impression on your ad won’t be of much help but a blog with good CPC with decent CTR can create a huge difference. CPC has nothing to do directly with your traffic, if you would realize and noticed micro-niche blogs, you might have realized despite of less traffic such sites make more money from Adsense. Reason is simple and that is eCPM for such blogs are so high that you get paid really well for CPC and then there are other factors like Ad competition, Keywords and many more.

Must read: Secret to earn $50/click from AdSense

Factors that Affect Adsense CPC :

Niche

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First thing first, choosing a right niche for your blog or website is of utmost important. Cost Per Click or CPC of an ad directly depends upon the topic on which you’re writing your blog.Well! Let me clarify one thing here that you’re going to choose niche however there are niches that can pay you high CPC. Yes! Here is the list of niches that can give you high return, I have arranged them in decreasing order of CPC.

Domains – Blogs on Internet Domains Like Yahoo, Go Daddy etc. It pays highest CPC.

Gadgets – Tech Gadgets like Apple products

Google – Google Products

Microsoft – MS office

Banking

Automobile

Health

Real Estate

Home Loans

Jobs

Dating & Romance – It pays lowest CPC.

Read:

Points to consider while selecting niche for your blog

Dominate Adsense by Micro niche sites

Content

Second thing is the content, you must write content that should answer readers query. So before writing blogs try to find what your readers are searching on the Internet and then try to present them with solutions.

Remember you should always directly engage with your readers. Your content must be tailored according to your niche so that more and more readers can read your blogs. Hence good content will certainly ensure higher Adsense CPC rates. More over, Good content is what search engine loves, hence more click and more revenue if your ad is highly targeted and your traffic is from the countries like U.S.A, U.K. When you do a Keyword research, make sure to use Approximate CPC column.

Read:

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Layers of content: Adding value to your blog

How to write out stand out blog post

Ad Review Center

In Google Adsense you will find Ad Review Center. You can go there and see yourself how much each ad category is paying you. This will show you different ads category that are showing on your website. If you find that any ad category is not paying much then feel free to block that category.

Try to block those category which are completely irrelevant to the content or niche of your blog. Suppose blog is about Technology then block the ad categories for Dating, Politics, Religion etc. This will surely increase your CPC and Adsense revenue.

Competitive Ad Filter

Just like Ad Review Center there is Competitive Ad Filter in Google Adsense. You can go there and block the specific or general ads from appearing on your web pages. You can block the ads for entire domain or just a particular website in that domain name.The ads that you would block may belongs to your competitors. Therefore you can increase your CPC by not showing those particular ads.

Platform

Your blogs are read from different platforms like desktop, laptop, mobile etc. Although CPC is generally not much affected by the platforms on which ads are shown but you should try your best to target as many as readers. You will get most of the readers from desktop and laptop devices.

If you are able to reach to hand-held or mobile readers than CPC may increase as ads shown on cellphones are of higher quality. If you are blogging on WordPress platform, you can use plugins like Wp touch which will make your blog mobile friendly and you server adsense ads which is optimized for mobile screen size.

Country

One of the most important factor that can increase CPC is the country you are targeting. For example a click on an ad from USA can pay you up to $2 to $3 and click on same ad from India can end up paying only 20 to 30 cents.

Hence always tailor your blog and its content to audiences in English-speaking countries. It will also increase Page Rank of your website. So always keep in mind the country you are targeting.

Why low CPC for Indian AdSense Publishers

Text & Image Format

Perhaps I should have explained this suggestion in the beginning of the blog. Anyhow, you must know to choose right format for your ad. If you can place three ads on a page then choose two 336 X 280 ads and one 468 X 60 ad.

Then ad format must be text because text ads have higher CTR (click through rate). You can even try ad format for both text & image simultaneously as it gives you more CPC. Image ads are usually less preferred for both reasons less CTR and lower CPC. Though at times, depending upon the niche and blog type, image ads perform better in terms of higher CTR but CPC won’t be as good as text ads. Anyways, as I mentioned above it differs from niche type and most important ad placement.

Placement

Never neglect the placement of your ads on the web page as it is directly proportional to your Adsense revenue. So where to place ads for maximum CPC? Answer is simple. Place 2 ads inside your blog post and 1 outside the post.As far as placing inside goes then place one 336 X 280 rectangle ad on the top of the blog just below the title and place second 468 X 60 ad in between the blog post. Remaining one ad you can place on your right side that is outside your post.

Adsense placement guide and Heatmap

Though it should be your choice and depending upon your reason of blogging. For example, if you are a professional blogger and dependent on Adsense, you should not miss a chance to optimize ad and use maximum possible ad units on a single page. Though if you are a hobby blogger or blogging on personal blog, your first target should be giving quality content and less ads, as readers hate advertisement which distract them from reading.

Let me tell you the maximum clicks and higher CPC will come from 2 ads which are inside the blog post eespecially on the top.

Keep Experimenting

Always keep trying something new. Experimenting can really pay you high dividends. You can try out for different niches, choose different ad placements and finally take as many as advice from Google Adsense center. Never bogged down into one style always try something new.

HOW TO  INCREASE MY ADSENSE CPC ( TIPS) (TRICKS)

Google Adsense is world-known best PPC advertising network that is best suited for every type of blog. It pays far high than any other PPC ad network. For any niche site, you’ll get tons of relevant advertisements which will not only increase quality of your website but also make visitors to click on ads “more”. The ad network is recommended both for newbies as well as professional bloggers. There are many different ad formats available. You can customize ads the way you want. You can block any certain advertiser or category of advertisements. Others to earn from Google Adsense are also available: Adsense for Search, Link Unit Ads, etc.

Moreover, you can accept direct advertisements and serve them from Google Adservice using Double-Click for Publisher. Comprehensive reports are available. Different payment modes, low payout threshold. These are the major features provided by Google Adsense which make it far better from any other ad network for both Advertisers and Publishers.

adsense-logo

When you put Adsense ads on your blog, Google Adsense’s smart algorithms optimizes your site so as to provide more relevant and high-paying ads. But still, if your Adsense income is very low then you should perform manual actions to optimize your website for Adsense. What type of optimizations? Well, this article is especially created to tell you the best ways to optimize your website for Google Adsense.

Disclaimer: I am working with Google Adsense from two years. I have performed several successful experiments with Google Adsense which resulted in increase of Adsense earning up to double. Also,  due to my four figures income from last few months, Google Adsense Experts contact me  personally and provide even more optimization tips and tricks to earn more from Adsense.

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Google Adsense CPC Optimization – Tips & Tricks

Does Adsense earning and success depends “only” on CPC (Cost-Per-Click) of Ads? No, other factors such as pageviews, CTR (Click-Through-Rate), RPM (Rate-Per-Mile), Website Niche and Keywords also affect Adsense earning but CPC is the real game-changer. It can make you to earn ten times higher from your website in comparison to a website which is having ten times high web traffic.

So, in this article I am focusing majorly on Adsense CPC optimization. However, you can read more powerful Adsense optimization articles here.

 1. Elimination Low CPC Adsense Advertisements

Google Adsense has both variety of advertisements: both cheap and high paying. Adsense serves these ads by checking your website’s quality. However, you can manually eliminate many Low CPC Adsense Advertisements by using Ad Filter tool available at your Adsense account. Learn here to boost Google Adsense revenue by filtering our low-CPC ads.

2. Implement Section Targeting

Adsense bot serve ads by optimizing your “textual content” and that too in HTML format. The HTML format of your webpage has many coding included too: header and footer coding, plugin scripts, analytic code and other tracking scripts which weakens your webpage’s main content optimization. So Adsense section targeting make bots to optimize only your webpage’s main content by navigating it.

It will not only make bots to serve relevant advertisements but you’ll also start getting high-paying ads for your niche. Learn here to implement Google Adsense Section Targeting.

3. Follow Adense Heatmap

Google Adsense team released Adsnese heatmap which tells best Adsense ads position for a common website template. Below is the same Adsense heatmap. The dark red portions are hottest locations for Adsense ads, then orange area and then light-yellow part. Try to follow it at your best.

Best-AdSense-Ad-positions-AdSense-Heat-mapFor other website templates and design, consider following these heatmaps at the farthest possible:

adsense_heatmap

heatmap-responsive-adsense-theme

4. Choose Ad Sizes Wisely

How To Increase My Adsense CPC

The most popular Ad sizes among advertisers are 720×90, 300×250 and 160×600. These ad sizes have lots of competition among advertisers so usually these ad sizes have very high CPC.

5. Types of Ads

Many publishers avoid textual ads as multimedia (images/flash) ads looks more appealing to their site or vice verse. But, it is recommended to use both Text & Image-based Ads because it will also increase competition among advertisers, hence high CPC.

6. Make use of custom channels

Custom channels are provided to group some of your ad units. You can create custom channel (for e.g., Tech Pages) and for those ad units, you are going to use on your tech pages, select this custom channel while create ad unit. It will group the ad. So advertisers will have option not only to bid for a single place but also to bid for entire ad channel.

While creating custom channel, at the keyword field, put most expensive keywords of your niche.

7. Take care of ads location

According to Google Adsense policy, you can put up to 3 ad units on a webpage. Usually, the first ad unit have highest CPC than second and then third. So, don’t nail it. Use the most popular ad unit at first location lets say 720×90 or 300×250 ad units. Great locations will also result in more clicks to ads.

8. Increase quality of your website

How To Increase My Adsense CPC

How To Increase My Adsense earning

How To Increase My Adsense ads click

Add high-quality content to your website. Optimize it for SEO for expensive keywords. Try to get more backlinks from high-authority website. Follow current SEO trend and Google quality standards. These things will increase domain authority, page authority and help you especially to gain high PageRank which put direct effect on CPC of Adsense ads.

9. Get More Quality Traffic

Observe your Adsense report and you’ll get to know which country has high CPC for Adsense. Focus on getting more traffic from those high-CPC countries. You can check ready-made stat of one experienced Adsense publisher here: CPC Ranking By Country.

10. Some Other Tips

Don’t block ad categories. I know there are some violent/sensitive category on Adsense than you can block too (such as Black Magic, Gambling, Drugs & Supplements, Dating, etc.) but blocking them will lower down competitions over your ads. Hence, lower CPC.

Try to avoid link units. Link units are great, putting them at sidebar or below navigation bar led to very high click-through rate but these ads have very low CPC. So, if it’s not benefitting you to earn more, remove it from your website. It will not only take off your clicks but also lower down the overall CPC.

Use DFP. Double-Click For Publishers (DFP) let you to serve both direct advertisements and adsense advertisements on same ad slot, depending on which costs high. So, putting direct advertisement cost slightly high will increase competition on that ad slot hence Adsense, to take over the ad slot will start serving more expensive ads. Do it carefully!

Number of Ad Units. If you can, put only two ad slots on a webpage (you can do experiments to check if it’s helping or not). Lowering number of ad units usually results in high CPC.

Do experiments. Keep doing experiments with different ad sizes, different ad formats, etc. Who knows! Perhaps you’ll end up in discovering new Adsense optimization trick. 😉

If you have another great trick that I haven’t shared here, you can put them in comments. I will love to add it in this article by crediting you for the trick :-)