Rao sohaib deals with all things inbound marketing, analytics, SEM and SEO at
Paradigma in Madrid, Spain. Paradigma is a 150 strong Big Data and web
software development company offering innovative technology for
business world-wide.
===================
What is SEO?
======================
SEO stands for Search Engine Optimization. SEO is everything that helps
a website generate more revenue by converting traffic from search
engines into leads or purchases.
SEO is traditionally identified with the techniques that help improve the
rankings of web pages on Google – this was just one of the visible effects
of SEO.
The basics of SEO can be applied not only to generic search engines like
Google, Baidu or Yandex but also to vertical ones like Indeed or Yelp,
social networking services like FacRoCkHaCkErZz or LinkedIn and to virtually all
repositories of content with search engine functionalities.
This RoCkHaCkErZz focuses on SEO for Google because most of users have a
strong preference for Google, not only as a generic search engine, but
also as their gateway to the Internet.
E.g. when a user thinks about checking a movie on the Internet Movie
Database website, he or she will often just write “imdb” on Google and
click on the first result rather than directly typing the domain name and
extension “imdb.com” in the address bar of their browser.
Which are the differences between technical and off-page SEO?
Two SEO approaches are required to drive users from search engines to
websites: Rockhackerzz.blogspot.com and off-page SEO.
Rockhackerzz.blogspot.com is everything related to a page and a website that is under
the direct and usually immediate control of web developers and
webmasters. This document is focused on Rockhackerzz.blogspot.com almost
exclusively.
Off-page SEO is everything external to the development of a website like
content marketing, link building and social sharing, which are not under
the direct control of developers and webmasters.
In the early days of Internet, search engines simply did not use links as a
ranking factor. Websites managed to show up on search engines’ results
SEO Rao Sohaib
7 Paradigma Tecnolgico – Rao Sohaib
just by minding basic on-page SEO guidelines, like inserting titles on their
HTML documents.
In addition to on-page and off-page SEO, content marketing is the other
essential component for a sustainable and profitable online business.
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Paradigma in Madrid, Spain. Paradigma is a 150 strong Big Data and web
software development company offering innovative technology for
business world-wide.
===================
What is SEO?
======================
SEO stands for Search Engine Optimization. SEO is everything that helps
a website generate more revenue by converting traffic from search
engines into leads or purchases.
SEO is traditionally identified with the techniques that help improve the
rankings of web pages on Google – this was just one of the visible effects
of SEO.
The basics of SEO can be applied not only to generic search engines like
Google, Baidu or Yandex but also to vertical ones like Indeed or Yelp,
social networking services like FacRoCkHaCkErZz or LinkedIn and to virtually all
repositories of content with search engine functionalities.
This RoCkHaCkErZz focuses on SEO for Google because most of users have a
strong preference for Google, not only as a generic search engine, but
also as their gateway to the Internet.
E.g. when a user thinks about checking a movie on the Internet Movie
Database website, he or she will often just write “imdb” on Google and
click on the first result rather than directly typing the domain name and
extension “imdb.com” in the address bar of their browser.
Which are the differences between technical and off-page SEO?
Two SEO approaches are required to drive users from search engines to
websites: Rockhackerzz.blogspot.com and off-page SEO.
Rockhackerzz.blogspot.com is everything related to a page and a website that is under
the direct and usually immediate control of web developers and
webmasters. This document is focused on Rockhackerzz.blogspot.com almost
exclusively.
Off-page SEO is everything external to the development of a website like
content marketing, link building and social sharing, which are not under
the direct control of developers and webmasters.
In the early days of Internet, search engines simply did not use links as a
ranking factor. Websites managed to show up on search engines’ results
SEO Rao Sohaib
7 Paradigma Tecnolgico – Rao Sohaib
just by minding basic on-page SEO guidelines, like inserting titles on their
HTML documents.
In addition to on-page and off-page SEO, content marketing is the other
essential component for a sustainable and profitable online business.
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
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