The content itself

==============================
Bottleneck 4: The content itself
=================================
The publication of the content can itself be a bottleneck. SEO optimizes
the IA of the content to match the requirements of search engines:
SEO Rao Sohaib
16 Paradigma Tecnolgico – Rao Sohaib
Mark-up: Poor or missing tagging frequently leaves search engines to
classify content on their own without the help from its publishers.
Format: Search engines are good at interpreting text only. They only get
the mark-up of images and videos – if it exists at all. All the client-side
interaction with AJAX, Flash content, etc. are totally lost to search
engines.
Duplication: If there are duplicated versions of the same content in
multiple documents, search engines have trouble identifying the original
document or even the first to be detected.
Attribution: Attribution of authorship is, like uniqueness, a hard issue for
search engines to deal with.
SEO Rao Sohaib
17 Paradigma Tecnolgico – Rao Sohaib
+++++++++++++++++++++++++++++++++++++++++++++