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Design a lean site architecture
==========================
Restrict the number of categories to low numbers that make sense to
your users, keep a flat hierarchy and make sure that your conversion
pages (products, SKUs, etc) are as few links away from the home as
possible.
SEO Rao Sohaib
20 Paradigma Tecnolgico – Rao Sohaib
Avoid a tree structure with complex, deep or duplicated branches.
Usually, but not always, the home is the page with the highest PageRank
of a website.
The PageRank is diluted with every level down the structure of categories
and sub-categories. When there is duplication, the PageRank is wasted.
Figure 3 represents part of a (fictional) architecture with 3 levels below the homepage. The
symbols curly brackets indicate variables. The type of page, SERP or detail, is indicated at the
top of the box. The URL is composed by appending sections to the page. For instance the URL
of the bottom left pages is domain/job/offers/{jobname}/in-{region}.
A simpler structure would consist in having only two levels below the
homepage. It would be more effective to index the same inventory of
content on Google. It also helps direct the user to the best converting
webpages, namely detail pages of job vacancies in the example.
It is important to discuss this IA with all the stakeholders of a project in
its very early stages. Business, usability, marketing and technical should
align to the best architecture to fit all their different interests.
SEO Rao Sohaib
21 Paradigma Tecnolgico – Rao Sohaib
Figure 4 represents part of a lean architecture of 2 levels below the homepage. The symbol
“?” indicates sections of the path that are facultative if there is a value for that variable. The
symbol # is a character hash on the URL path.
Many product owners and usability consultants tend to “know” how they
want to present their content to the end-users. Explain them the
concepts above and try to set up an architecture that makes it easy to
expand horizontally and vertically.
A successful architecture is often a trade-off between how a website
should look, work and how search engines deal with the organization of
information.
++++++++++++++++++++++++++++
Design a lean site architecture
==========================
Restrict the number of categories to low numbers that make sense to
your users, keep a flat hierarchy and make sure that your conversion
pages (products, SKUs, etc) are as few links away from the home as
possible.
SEO Rao Sohaib
20 Paradigma Tecnolgico – Rao Sohaib
Avoid a tree structure with complex, deep or duplicated branches.
Usually, but not always, the home is the page with the highest PageRank
of a website.
The PageRank is diluted with every level down the structure of categories
and sub-categories. When there is duplication, the PageRank is wasted.
Figure 3 represents part of a (fictional) architecture with 3 levels below the homepage. The
symbols curly brackets indicate variables. The type of page, SERP or detail, is indicated at the
top of the box. The URL is composed by appending sections to the page. For instance the URL
of the bottom left pages is domain/job/offers/{jobname}/in-{region}.
A simpler structure would consist in having only two levels below the
homepage. It would be more effective to index the same inventory of
content on Google. It also helps direct the user to the best converting
webpages, namely detail pages of job vacancies in the example.
It is important to discuss this IA with all the stakeholders of a project in
its very early stages. Business, usability, marketing and technical should
align to the best architecture to fit all their different interests.
SEO Rao Sohaib
21 Paradigma Tecnolgico – Rao Sohaib
Figure 4 represents part of a lean architecture of 2 levels below the homepage. The symbol
“?” indicates sections of the path that are facultative if there is a value for that variable. The
symbol # is a character hash on the URL path.
Many product owners and usability consultants tend to “know” how they
want to present their content to the end-users. Explain them the
concepts above and try to set up an architecture that makes it easy to
expand horizontally and vertically.
A successful architecture is often a trade-off between how a website
should look, work and how search engines deal with the organization of
information.
++++++++++++++++++++++++++++
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