5 Simple Ways To Increase Your AdSense Earnings

5 Simple Ways To Increase Your AdSense Earnings

As a blogger, finding ways to monetize your blog is usually a top priority. Of course, blogging can be a pastime that you enjoy and do for fun; however, earning extra money is never a bad thing. During your quest to earn more from your blog, you’ve probably dabbled with Google AdSense. You’ve generated the ad units, placed them on your site… and watched the profits trickle in.

Yes, Google AdSense is simple and easy to use. However, like any program, there’s room for improvement. In fact, there are simple optimizations that you can start today to increase your AdSense earnings by earning more clicks and optimizing so your ads are more eye-catching.

Know Before You Start
5 Simple Ways To INCREASE Your AdSenseLike any other program, Google AdSense has strict guidelines pertaining to certain actions. Knowing these from the beginning can save trouble later on.

Behaviors Prohibited By Google Adsense Include:

Tricking viewers into clicking on your ads – placing images next to ads, offering compensation for searches or for clicks and so on.
Telling people to click on your ads – writing about the ad in the text and asking readers to click, using any “Click Here” language or imagery next to an AdSense ad and other methods.
Clicking on your own ads.
Traffic sources must be valid – publishers cannot participate in “paid-to-click” programs to drive traffic.
It’s critical to become familiar with AdSense’s guidelines before you start to understand the limits that exist. In certain situations, breaking the rules is grounds for a lifetime ban from the program; this is obviously the last thing you want!

Also important to note is the idea that what works for one blogger might not work for you. It’s great to read success stories and tips on how to succeed, but how those steps play out on your on blog cannot be predicted in advance. Take the time to monitor your activity on a regular basis and to track what’s working and what’s not. Experiment with different optimizations until you find the right combination for your blog. Like any revenue-earning endeavor, making AdSense work for you will take time; however, in the end it will be well worth the effort.

Once you understand these ideas, you’re ready to get started. Check out the following strategies for increasing your AdSense earnings, starting today.

Experiment With Ad Sizes

According to Google, wider ads tend to perform better than tall ads; they are more reader-friendly because of the fact that they allow readers to read more without having to skip lines as frequently. Wider ads lead to a more consistent reading pattern and, therefore, a higher click rate.

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The sizes found to be most effective by Google are the 160×600 wide skyscraper, the 336×280 large rectangle, the 300×250 medium rectangle and the 728×90 leaderboard. But to see how using these plays out, there’s no better place to look than the sorts of viral websites you see popping up in your Facebook feed, such as IFLScience, shown above. These sites experiment regularly with ad placements and sizes, trying something new on a regular basis. This leads to a higher potential click-through rate over time. Take a look at your blog to find out where you could incorporate a wide ad and start there.

Place Your Ads Where They Are Most Likely To Be Seen and Clicked

When are ads most likely to attract attention? When they are near something that a user is likely to click on anyway. User’s eyes follow the mouse or the finger. When one of your readers is going to click on something anyway, an ad near that location is likely to draw their attention.

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Where do your users click? On social buttons? On share buttons? On your navigation? These would all be ideal locations for AdSense ads. Viral Nova is one site taking advantage of location by placing ads below their navigation and social buttons. Because they have an active social following, they understand that these ads are more likely to draw attention than something hidden further down the page. Placing lacing ads above the fold eliminates the possibility of losing clicks simply because users never scroll down. Up top and near something likely to be clicked is best.